I think it's a useful course, especially if you're interested in business or marketing. Besides attending lectures, you needed to submit some homework and focus on working on a major project with your group. That project is your final. You will work with a small brand and create products for them and how to better their brands.

The soft skills I learned from doing this project was useful.

The professor has a lot of energy and it shows during his lectures. He is a kind and caring person who is willing to help you.

Read the textbook before coming to class instead of just using it to do the homework.