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MKTG 3301

Marketing Management

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5Amazing Class
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5Very Useful

Prof: Sean Gallagher / Fall 2020

Aug 22, 2021

Comments on the course

Almost all based on marketing case studies. I didn't take consumer behavior (the alternative to this class), but I thought marketing management was better than some of the theory-heavy business classes. Prof. Gallagher is skilled at guiding discussions and brings fun, albeit quirky, energy to each class. Fair and reasonable, with one notable exception: requiring that written work pass an online reading-ease test (sentences can't be too long, words can't have too many syllables, etc.). This is well-intentioned, but complying with the high "readability" threshold is time-consuming and stressful. However, a great professor overall.

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Sean Gallagher

Grade: A+Workload: 8hrs/weekTextbook Use: Yes

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